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Our core philosophy

Our aim is to create content that connects our continent and helps us to connect with one another.

Here's how we engage people in order to grow them, our vision and our company:

We believe that the people we employ are honest, loyal and smart and can figure things out.

 

We hire talented people, help them to develop fully and succeed – whether that is inside the company or as part of their wider journey. That way, people thrive and we become known as a company that attracts, builds, and supports talented people.

 

We want to liberate our employees to do their best work.

So, we create an intense environment that demands people’s best performances and we hold them to their commitments. At the same time, we create a stable work environment so people are free to think and act boldly and to focus on their work.

 

We want to challenge our employees.

So, we define opportunities in a way that motivates people to stretch themselves beyond existing know-how, to innovate and execute to the best of their potential.

 

We want to encourage debate and inclusive decision making.

So, we engage in rigorous debate both internally and externally, and across the company, to arrive at sound decisions. People are challenged to own and understand the decisions arrived at.

 

In a challenging environment where it is not easy to build personal capital and jump from great job to better job, we nevertheless strive to attract “investors", not “gatekeepers”.

So, we try to choose people who will build ownership and the capacity for the company to perform without them. They share insights and hold themselves and those around them, accountable.

 

We aim to perform at twice the level of our competitors because of our great team.

What we do

We are a diverse group of Africans based all over the continent. We are all deeply committed to growing the content ecosystem so that we have a flourishing, rich environment that encourages creativity and financial inclusion.
This is how we work....

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