Need a Video News Release filmed, edited and distributed to scores of news stations and platforms?
Or, a pan-African TV series, to be up and running in weeks?
Or a social media team, trained and supported to deliver creative, high-end social videos, daily?
Nothing we haven't done before, in all corners of the continent.
Our content training, creation and management offering:
Africa InSight offers an all-in-one model, whereby we create a content strategy and build and train your in-house content team to top international standards. We also offer to manage all of the processes for you. Or we can simply support your existing team with training and international/ language content expertise.
Why is this important? Marketing and advertising content is increasingly about telling stories - about you, your brand and your products - to build community and engagement. To be most effective, this requires regular content creation - something that is more cost-effective and more authentic if done in-house. Using off-the-shelf systems that allow for efficient and cost-effective archiving, storage and repurposing of content. We build you a system and team that will make all of this easy, efficient and effective.
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Content Strategy and Storytelling
We get to know your company, brand and products inside out before developing a brand strategy built for your unique customer base and potential audience. We then concentrate on your brand and product offerings before building - or teaching your team to more effectively build - stories that build trust and positivitiy around your brand, people and products.
Social Media Campaigns
We create social media campaigns built on content that you can create yourself (or that we can easily create for you) so that your campaigns are both effective and sustainiable, as well as cost-effective.
Marketing and Ad Content and Campaigns
Marketing and ad content need not cost an arm and a leg - as long as it is produced creatively and to a high standard. We will provide training to an in-house team to do both and we will also run programmatic ad campaigns for you, targeting your specific, local market and audience, in a language or languages, they'll connect with.
Local Language Offering
Our experience and the talent we have built to deliver content in multiple languages and dialects enables us to offer a service that adapts messaging to suit local audeinces speaking multiple, diverse languages.
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